On the evening of November 18th, 2024, UAE time, MHERO, a luxury electric off-road brand under Dongfeng Motor Group, held a remarkable launch event in Dubai and unveiled flagship model MHERO I. 

This grand event named “Night in UAE” is not only a splendid debut of MHERO brand in the international market, but also an important milestone in the strategic layout of Dongfeng Motor in the Middle East luxury market. It symbolizes the market expansion of MHERO brand, showing Dongfeng Motor's firm determination and excellent strength to go global.

The event attracted many media, KOL, partners, industry professionals and major clients. The atmosphere was enthusiastic, and MHERO I won unanimous praise from the guests present with its excellent off-road performance and unique design. Partner Mr. Kassem praised, “I like MHERO I very much. It is one of the best off-road SUVs so far, and its performance is amazing.”