Special Attention - China DongFeng Motor becomes the guide car for the Rwanda Marathon
On May 29, the 17th Kigali International Peace Marathon kicked off at the Kigali Convention and Exhibition Center. As an annual sports event in Rwanda, it has been restarted after two years of the impact of the new covid epidemic. It has been warmly welcomed by marathon enthusiasts and professional athletes from all over the world, and has also attracted widespread attention from all walks of life.
This is an important event for Rwanda's economic t. It is reported that the Rwanda Athletics Federation also hopes to cooperate with different institutions engaged in the tourism industry to hold more attractive activities to help the overall economy recover as soon as possible in the post-epidemic era, so that the Rwanda economy can take off again. At the same time, this event was also a rehearsal and warm-up for the Commonwealth Conference to be held in June. The entire event was a complete success under the orderly arrangement of the main committee.
The reporter noticed that this international marathon event is the first time to use a Chinese brand car as the race guide car. It is Dongfeng's T5 EVO. With its excellent appearance, it amazed all the audience at the venue. This is estimated to be the first time that a Chinese brand car has appeared in similar races in Rwanda and even in Africa. In the traditional impression, this field that once belonged to the European, American, Japanese and Korean car series has been replaced by this Chinese-made product that is not inferior, which is also a special highlight of this marathon.
After the game, the reporter came to KN7 Kanogo Road Plot No.40 and visited the Carcarbaba Company, the agent who introduced the car to Rwanda, to find out more about the brand and car.
According to the person in charge of CCBB, the guide car T5 EVO used in this competition is from China Dongfeng Motor Group (hereinafter referred to as Dongfeng). In China, Dongfeng has more than 60 years of experience in vehicle manufacturing. It has two new production bases for commercial vehicles and passenger vehicles, with an annual production capacity of 1 million vehicles. The products are exported to America, Africa, the Middle East, Southeast Asia, etc. 40 countries and regions, and with a very high cost performance, it is very popular among local consumers.
The T5 EVO used in this competition is a brand-new SUV launched by Dongfeng in 2021. Up to now, the total annual sales of this car in the world are close to 100,000 units. Short front and rear overhangs and low body shape, combined with the strong lion logo and sideways penetrating sports lines, "it is an athlete in tights", Mr. T5 EVO, the styling director of T5 EVO who has worked in GM, Mercedes-Benz, Volvo and other companies. This is how Henning describes its design.
In addition, the T5 EVO is also equipped with a Mitsubishi 4A95TD engine with a maximum horsepower of 197PS. And it adopts the same Getrag 7-speed dual-clutch wet transmission as BMW M3. It is the world's top three well-known transmission brands, making the power and handling performance of the T5 EVO comparable to the flagship models of other well-known brands.
For different markets, Dongfeng has also launched SX5, SX6, M series commercial vehicles, yachts and other products, which are designed and manufactured with full consideration of the characteristics of the destination country market. It is worth mentioning that from 2017 to 2020, a young Chinese man drove the Dongfeng SX6 to complete the feat of a global cruise, which was widely reported and fully affirmed by the media during his tour of Africa.
So what is the reason for the rapid development of Chinese manufacturing in recent years, and is gradually recognized by global consumers?
The person in charge of CCBB introduced mobile phones as an example: ten years ago, well-known mobile phone brands in the world such as apple in the United States, nokia in Europe and samsung in South Korea chose to set up factories in China to manufacture their mobile phones, which made China The manufacturing supply chain system is becoming more and more mature. Today, relying on a strong supply chain, China has developed its own mobile phone brand. Among them, excellent Chinese brands such as Huawei, Xiaomi, VIVO and OPPO have occupied more than 50% of the mobile phone market share in the world. In particular, TECNO mobile phones have become a household name in Africa. We can see that a strong supply chain will bring extremely high product cost performance, and better performance and styles can be obtained at the same price. This is the biggest feature of Made in China.
In 2021, China's export of vehicles has reached 2 million, and China's auto industry supply chain is also strong, which directly promotes the continuous popularity of Chinese independent auto brands in Southeast Asia, Latin America, the Middle East, and Europe, Africa and other countries and regions in recent years. In fact, the magic of Made in China is that Chinese prices can be 25%-50% lower than the prices of similar competitors with almost the same excellent quality. Because whether it is a Chinese brand car, or an American, European, Japanese, or Korean brand car, most of their spare parts actually come from China. The same quality, different prices, it can be seen that it is not unreasonable that Chinese cars are welcomed by consumers around the world.
It can be said that Chinese auto brands are slowly forming their own influence and competitiveness in the international market. High standard, high quality and high cost performance, this is the reason why Dongfeng, which is "Made in China", dares to use the brand as the leading car of the competition.
In the future, Dongfeng will continue to accelerate innovation and transformation to provide African consumers with more comprehensive automotive products. The reporter also learned that while bringing high-quality cars to Rwanda, Dongfeng also established the first 4S store in Kigali - the above-mentioned Carcarbaba Company, which is an offline business integrating display, sales, after-sales, and maintenance. The store also marks the establishment of Dongfeng's after-sales service system and maintenance system in Rwanda to improve Rwandan consumers' confidence and sales experience in Dongfeng Motors. Dongfeng's courage and confidence to dare to challenge and accept the test of new markets coincides with the sports spirit conveyed by the marathon
The person in charge of CCBB told reporters that China, which has formed a world-class automobile manufacturing system in the world, is actively responding to the call of China's "One Belt, One Road" policy and Rwanda's "Vision 2050". More high-quality, more cost-effective Chinese cars and the best services will be shared with the Rwandan people, injecting a new force into the Rwandan auto industry and market.
We hope that Chinese auto brands entering the Rwandan market can meet the development goals of the Rwandan government in the "Vision 2050" plan, and help "Rwanda become a high-income country dominated by a knowledge-based economy by 2050", and "Made in China" Excellent quality has won the trust of the Rwandan people, and we will use more and better resources, services and products to develop together with Rwanda. "Grow with Rwandans, For Rwanda" is our greatest wish to come here.
KN7 Kanogo Road, Plot No.40 Kigali, Rwanda
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